Among the residents, frequent guests or investors of Dubai are celebrities such as Madonna, who owns a mansion in the archipelago of The World; David and Victoria Beckham, who purchased a villa on Palm Jumeirah and apartments in Burj Khalifa; designer Giorgio Armani, who opened a hotel in the center of Dubai; model Claudia Schiffer, who prefers to stay at the Burj Al Arab Hotel; and Kim Kardashian, Donald Trump and many other world celebrities.
In addition, Dubai is a venue for world economic exhibitions, forums, cultural and sporting events, where the business elite and stars gather. The grandiose event of 2023 was the performance of singer Beyonce at the opening of the luxury Atlantis The Royal Hotel.